Wednesday 13 November 2013

A Tea-A-Day Keeps the Doctor Away

During my year abroad, I'm working for Com' by AVM and regularly contribute to their blog. Here's a short article I wrote about Tea-A-Day (find the original article here). 

Tea-A-Day
Ever needed a reminder of the date while enjoying a brew in the morning? Now you can with Tea-A-Day!
The family-run German firm, Hälssen & Lyon with creative agency, Kolle Rebbe have come up with an ingenious way of combining your morning tea with your daily calendar. Beautiful to look at, the idea is wonderfully simple; tear off the page for that day and place in your mug of steaming water. Watch with awe as the tea infuses into the water.
With a different infusion each day that is finely pressed into strips, the innovative idea looks stylish and elegant whilst being fantastically practical. The German company who started in 1879 certainly stick to their slogan, ‘The World of Tea under One Roof’. The 365 different strips are delicately flavoured to ensure that your morning infusion gets you ready for the day ahead.
Unfortunately for us, however, the charming calendar is unavailable for the mass market for the time being. Only created as a prototype for a limited special addiction, extensive development of the product will be undertaken before we can get our hands on it.
Watch the video here:

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