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A recent contribution I made to my company's blog about a concept café that has just opened in London...
In London’s alternative centre, Shoreditch, a new café has just arrived with a new concept in tow. Your coffee and cakes are free, but you must pay 3p for every 60 seconds you spend there.
Ziferblat is a new café to hit the streets of London and has already been praised by Time Out as one of the best cafes to open in 2014. The popular chain hails from Russia where they have opened more than 10 branches in the last 2 years to an incredibly positive response. The café’s name, ‘Zierblat’ means ‘clock face’ in Russian (Zifferblatt in German) and the idea is simple; pick up an alarm clock on your way in and clock out as you leave.
The owner, Ivan Mitin hopes to make a community from the café, with customers having access to the kitchen to prepare their own food and helping themselves to the professional coffee machine as well as a plethora of snacks. The café even provides its coffee-drinkers with a piano, where visitors are encouraged to show off their musical skills. The communal feeling seems to be a success too, with customers lining up to do their washing up and even that of others despite no obligation to do so.
Ziferblat has sparked criticism from some consumers who don’t favour the idea of being guarded by a watchful timer sat on the table in front of them. Although perhaps making your own coffee is a slight disadvantage of the coffee shop, for £1.80 an hour it is arguably fantastic value.
For those who feel guilty about buying just one coffee and nursing it for two hours while they get on with their work, Ziferblat might be the perfect café to be your new local.
Find the original article on Com by AVM's website here.
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