'20 Things 20-Year-Olds Don't Get' - A Response

I recently read the most fantastic article by Jason Nazar on Forbes about young people and their attitude to business. The no-nonsense style of the article was a change from the molly-coddled, spoon-fed and watered-down approach of treating young people in the 21^st century, especially by career professionals (Huffington Post recently argued, rather mockingly, that always being told we are special is ultimately making us unhappy). While I wouldn’t personally like to work under Meryl Streep in The Devil Wears Prada, Nazar’s example of the most valuable boss, being told off for my future mistakes before I make them could be useful. Business is not about Miss Honey telling us what to do and giving us a big cuddle if we don’t succeed, it’s about pro-activity and initiative. I imagine it’s also about having a thick skin too.

Nazar talks about the emergence of social media in the business world and its longevity, or lack thereof. Although many would be offended at his suggestion that ‘social media is not a career’, his point is clear. Social Media is unreliable and may disappear as quickly as it arrived. Reports suggest that Twitter has already reached the top of its graph and is now on the decline and even Instagram feels the need to introduce advertising to prevent social media mortality being a reality. As Nazar states, Social Media is a tool for marketing that should be adapted to other business, rather than be the business itself. Social Media is simple, it is isolated and above all, it is unreliable. Business may not be reliable either, but it involves interaction with people and the formation of business relationships that can’t be acquired from posting on a Facebook page a few times a day.

Would we ask to go home if this happened?
Image: WeBlogCartoons

His comment, ‘Stop hiding behind your computer. Business gets done on the phone and in person.  It should be your first instinct’ is of particular relevance to my generation. We don’t pick up the phone anymore and many don’t even bother with email. In order to contact the Graduate Recruiters for the Big 4, it seems as though my comrades simply head to the Facebook page and add a comment to the long list of obvious and unnecessary questions before them. The way I see it, hiding behind our computers is making us anonymous, uninteresting and ridding us of all initiative. Asking questions has its time and place, but working something out for yourself is invaluable.

While I don’t agree with everything Nazar says, such as his rejection of tweet reading, the overall essence of his article appears to be a comment on laziness. Lack of networking, hiding behind social media and sending blanket emails; it is all easy. Picking up the phone, meeting business professionals and taking responsibility for our own mistakes may be tough, but it is rewarding. The Co-Founder of Docstoc has certainly persuaded me of one thing, there’s a lot more to business than sitting in front of a computer.

I urge you to read the original article, ’20 Things20-Year-Olds Don’t Get’ on Forbes.